Wednesday 24 April 2024 | fitness-kit.net: The search engine for fitness buyers

30 Nov 2017

Equinox to open luxury health club in converted London bank

Supplier: Equinox Fitness Club

More Equinox Fitness Club details
The ground floor, basement and mezzanine levels of 12 St James’s Street have been transformed by architects Woods Bagot and interior designer Joyce Wang
photo: Equinox
Luxury health club operator Equinox has converted a historic bank building in London's Mayfair into a gym, spa and member’s lounge, with the opening scheduled for next month.

The ground floor, basement and mezzanine levels of 12 St James’s Street have been transformed by architects Woods Bagot and interior designer Joyce Wang to create “an intimate, science-fuelled environment that awes with beguiling spaces and exceptional details”.

External alterations to the building, renamed 'E St James’s', have been kept to a minimum, although new louvres have been added to the basement level façade. Internally, major structural modifications have been made to the mezzanine to accommodate the club’s cardio zone and treadmills.

Speaking about her design approach, Wang told CLADglobal: “The interiors are clad with beautiful and rare marble, which we have retained.

“We inherited this amazing architecture, but at the same time we wanted to create an interior design that is characterised by bold modern forms and materials to give the space a new life.”

Facilities in the club include strength and cardio training zones, a private Pilates studio, a regeneration room, a cafe and lounge and a steam room and spa.

The latter is focused on regeneration and will offer treatments including targeted cryo-therapy, cryo-facials and cryo-peels, bema vascular therapy, compression therapy, oxygen facials and performance massages.

A £350-per-month membership package comes with an Equinox ‘wellbeing passport’ that grants access to all of the operator’s clubs across the US and Canada.

Members can undertake a hyper-personalised training programme with Equinox’s most elite personal trainers, which includes an assessment involving a 3D body scan, active and resting metabolic rate tests, blood pressure, functional movement screening and an in-body composition analysis.

Equinox has also appointed its first experience director to take on the role of concierge, while a complimentary gym laundry valet service means gym-users can collect their washed, ironed and prepared kits when they check in.

E at St James’s is the second Equinox property to open in London, following the arrival in 2012 of Equinox Kensington. A third health club is scheduled to launch in Shoreditch in 2019.


Supplier: Equinox Fitness Club
Kensington London UK
Discover two unparalleled London fitness destinations in one of the world’s most inspiring cities.
Web: www.equinox.com/clubs/london

Click here to visit Equinox Fitness Club's leisure-kit listing


Connect with
fitness-kit.net
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

Find the right products and services for your company
News search
 
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

Call
+44 (0)1462 431385
 
On the cover

Ronaldo

Blasts into the fitness industry with Erakulis
View feature>>
Catalogue gallery
 
Company profile
 
Zoom Media UK

Zoom Media is a multinational media company delivering commercialised audio-visual and digital solutions.
View full profile>>
 

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email [email protected]
Fitness jobs
Powered by
leisureopportunities.com
Fitness Motivator and Personal Trainer
Salary:
Location:Market Rasen
Company: Everyone Active
More>>
Recreation Assistant (Dry Site)
Salary: Competitive
Location:Market Rasen
Company: Everyone Active
More>>
Party Leader
Salary: Competitive
Location:Gainsborough
Company: Everyone Active
More>>
Fitness Motivator and Personal Trainer
Salary:
Location:Gainsborough
Company: Everyone Active
More>>
 
Fitness news
Powered by
leisureopportunities.com
24 Apr 2024
Immediate rewards can motivate people to exercise, finds new research

Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity according to new research.
More>>
23 Apr 2024
RSG opens flagship John Reed in Berlin, as its builds out its 'world city' portfolio

With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high- end brand in the US and Europe, but is pausing UK expansion.
More>>
 
Diary dates
Powered by
leisurediary.com
22-24 Apr 2024
UK Aufguss Championships

Galgorm Resort York

More>>
13-16 May 2024
W3Spa EMEA

Conrad Chia Laguna Sardinia
Italy
More>>
14 May 2024
2024 Wellness Real Estate & Communities Symposium

JPMorgan Chase Headquarters New York City
United States
More>>
 
Property & tenders
Powered by
leisureproperty.com
30 acres at Clays Lane, Debden Green, Loughton
Location: Loughton, IG10
Company:Knight Frank
More>>
Tender: retail units at The Engine Yard, Belvoir Castle
Location: Grantham, Leicestershire
Company:Belvoir Castle
More>>
To Let – Potterne Park Sports Ground
Location: Verwood, Dorset
Company:AVISON YOUNG
More>>

 
To advertise your product and
reach over 57,000 leisure buyers
call
+44 (0)1462 431385

Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd