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James White Drinks has developed a nutrition bar for its Beet It range combining beetroot with oats.
The Beet It Sport Pro-Elite bar is designed to deliver the same natural dietary nitrate dose – 400mg – as the Beet It Sport shot in the range, but in an easier to consume format. The bar has also been created to provide an excellent source of slow natural energy release and protein.
According to James White Drinks, more than 100 universities worldwide are currently researching the benefits of natural dietary nitrate supplementation, with Beet It Sport shots being used.
Published work so far shows that the nitrate interacts with enzymes in saliva to boost nitric oxide levels in the blood, and this natural vasodilator increases blood flow and oxygen supply to muscles with a beneficial impact on strength and endurance. This provides a similar, but legitimate, effect to blood doping.
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Supplier: James White Drinks Ltd
Ipswich Suffolk
UK
Makers of premium pressed fruit and vegetable juices for over 25 years. Products include Beet It organic beetroot juice, Beet It Sport concentrated beetroot shots, flapjacks and super concentrate Nitrate 3000, Thorncroft cordials, Great Uncle Cornelius drinks, Big Tom spiced tomato mix and a range of organic fruit and vegetable juices.
Web: www.jameswhite.co.uk
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