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While the past year has been tough for the spa industry, its future looks bright.
“There has been a shift in mindset when it comes to our wellness, and we're finally putting it at the forefront,” says Frank Pitsikalis, Founder and CEO of ResortSuite – a guest-centric hospitality management solutions company.
“We're at the precipice of the next big wave in wellness.”
This big wave will be characterised by guests visiting spas, hotels and resorts with brand new expectations based on an evolved relationship with technology.
With an increased focus on maintaining social distance and reducing touchpoints, people have become more comfortable ordering online and personalising their products and services to meet their specific needs.
“Personalisation is the new luxury,” said Pitsikalis, “returning guests will be more tech-savvy and will expect to be able to use technology to personalise their stay.”
Both ResortSuite’s online booking engine and ISPA award-winning Mobile property-branded app allow properties to provide guests with the personalisation capabilities they now expect. Both offer access to real-time booking capabilities, restaurant reservations, check-in forms, menus, itineraries and member profiles. Plus, they can be customised to fit branding requirements via a content management system.
While adding technology to an industry that focuses on human connections, particularly in spas themselves, may seem counterintuitive, Pitsikalis is quick to point out that “the role of technology is to free staff from non-therapeutic areas of the spa so they can spend more time focusing on the wellbeing of their guests.”
Learn more about what you can do to prepare for the new guest here.
Request a ResortSuite demonstration through this link.
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Ty Menzies
Snap Fitness is seeking a new investor to help achieve its goal of 35 per cent growth by 2028. We talk to the CEO of Lift Brands, to find out more
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