The company is rolling out the new uniform to 7,000 retail staff, 2,400 cabin crew and 630 pilots and flight deck members - as well as 1,500 overseas representatives - as part of a fully managed service for three years.

The Thomas Cook project team worked closely with Incorporatewear to develop the look and feel of the uniform, and involved employees in the process from the outset.

The result - which was introduced to retail and airline teams on 1 November and is scheduled to be unveiled to overseas personnel next year - is said to be a professional but fun and friendly corporate image, made from high quality performance fabrics for easy-care and comfort.

There are around 20 distinct job functions at Thomas Cook with employees working in retail locations, on aircrafts and in hotels, airports, offices and kids’ clubs.

Although they don’t require completely different uniforms, some variations are needed that take into account the functions of the roles and the environment that different teams work in.

The result is a range that is split into two looks: the more formal for retail employees, flight deck, cabin crew and airport greet-and-welcome meetings; and the more relaxed 'on general duties' look.